Award Categories

The Dental Industry Awards exist to recognise progress, effort and enterprise within the dental industry. The individuals and companies shortlisted represent the rising standards in within the industry and the tremendous efforts to provide a higher calibre of customer experience.

Outstanding Contribution to Dentistry

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This special ‘Blue Ribband’ award will be presented by the Chairman of judges to a person in the dental industry who has displayed a wide range of excellent skills, dedication and leadership across many years in UK dentistry.

Outstanding Business of the Year

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Greater than 25 employees

Fewer than 25 employees

This award can either be self-entered or entered by the judges automatically further to a high calibre entry in another category and recognises success in developing and sustaining an all-round excellent dental business. Entrants must exemplify how ongoing growth, progression and results can be achieved in the UK dental industry, thereby providing an example to the sector as a whole that consistent success in UK dentistry is eminently possible.

  • Illustrate how your company has progressed this year
  • Describe how you have developed and evolved through the year to grow your business
  • Show how you measured, maintained and improved the success of your business through the year
  • How do you feel you have fared against your competitors in your sector of the market?
  • Show how you train your team and any other initiatives to help develop a strong employee culture
  • Provide any data or testimonials to support your entry

Corporate Social Responsibility (CSR)

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Corporate Social Responsibility is a businesses approach to ‘doing the right thing’ in the community. How do you ensure you’ve something back to your local area and also maintain the reputation of your organisation?

  • Describe your sense of responsibility towards your local community
  • What does your organisation do in terms of CSR?
  • How are employees involved in your CSR ethos? What have you actually done? Show examples and testimonials wherever possible.

UK Exporter of the Year

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Expanding overseas can be risky and many exporters are faced with cultural, logistical and financial challenges. Exporter of the year will recognise success, market knowledge and effective sales penetration to an overseas market. The exporter of the year should:

  • Demonstrate their approach and commitment to the export market
  • Show significant success in exporting. How are figures growing year-on-year?
  • Show an example of how a tricky overseas market was conquered.
  • Explain how they encourage overseas businesses to buy into British manufacture

Innovation of the Year

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This award is for those individuals or companies that have delivered an innovative product or service to the dental market over the course of the last 12 months.

  • Discuss your innovation and how it came about
  • How did you see the ‘hole in the market’?
  • Discuss the objectives and strategy underpinning the innovation
  • Illustrate how you promoted the innovation to the market
  • Show examples of your success
  • Highlight any specific reaction from your customers.

Best Service and Repair Company of the Year

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Modern-thinking companies give their customers excellent ongoing service to maintain client satisfaction and increase revenue. How do you keep the relationship alive and continue satisfying customers post sale?

  • How did you go above and beyond what is normally expected?
  • Describe the after sales product or service you offer
  • Is this part of your business growing well? Can you share percentage year-on-year growth?
  • Discuss the After Sales benefits you provide
  • Who is responsible for monitoring and managing After Sales Service?
  • Show testimonials evidence where possible.

Best Loyalty Scheme

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This Award is for a loyalty scheme that has achieved REAL results. This category is for schemes that run along the same principles as air miles, nectar points or bonus points and offer customers real benefits to get closer to the organisation.

  • Discuss the fundamental elements of the scheme.
  • What makes it beneficial to your customers?
  • Discuss where the loyalty scheme fits into your business structure
  • How have your customers responded to the scheme?
  • Can you share any numbers or percentages with us to show the success of the project?
  • Show testimonials and any other evidence of results.

Customer Service Provider of the Year

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Greater than 25 employees

Fewer than 25 employees

A successful company puts the customer at the heart of everything it does. From the first point of contact to after sales support – how do you monitor and fulfil customer needs and wants? This award will recognise businesses going above and beyond to deliver superior service.

  • Discuss how your approach to customer service is effective
  • Demonstrate how quality customer service is integrated into your business. How do you get team buy-in?
  • How do you go above the norm in customer service? How does this impact customer retention?
  • How do your customers respond to your superior customer service? Please show any testimonials where possible.

Team of the Year

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It’s an enviable bond that makes working together enjoyable and naturally optimises productivity. This category could be for a whole company or a specific team within a larger set-up.

  • Discuss what makes your team special
  • Can you describe your team ethos?
  • What training or special elements do you have that makes things work so well?
  • What results have you achieved as a team?
  • How do recent results outstrip what’s gone before?

Employee of the Year

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Nominate a colleague or employee

Has one of your employees done something remarkable in their professional career or even for the wider community? Nominate them for an award and show them how much they mean to your team.

  • Describe their contribution to your company
  • Describe any particular scenarios they have excelled within
  • Provide evidence of the support they offer to the team
  • Show where they go beyond the regular duty of care
  • Provide relevant testimonials from clients & staff members.

Marketing Campaign of the Year

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Greater than 25 employees

Fewer than 25 employees

This award will be presented to the company or brand judged to have the strongest or most successful marketing campaign.

  • Describe the challenge of your campaign
  • Describe the results you have had this year
  • Explain the goals you were seeking at the outset
  • Illustrate the marketing mix used in your campaign
  • Describe the strategy and objectives of your campaign
  • Show how you targeted your audience and the strategy behind this
  • Demonstrate the implementation and creativity of your marketing campaign
  • Include results and evaluation where possible.

Dental Industry Event of the Year

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This award is open to any event organiser and will reflect the success of an event in terms of its overall performance and enjoyment level. Winners will demonstrate innovative production of face-to-face opportunities that provide successful delegate/sponsor experiences.

  • Describe your event in detail
  • Show how you promoted your event to your target audience
  • Describe how you monitored the success of your event compared to competitors and year-on-year results
  • Illustrate the effectiveness of your event
  • Describe the feedback received from delegates at the event
  • Describe the feedback received from sponsors of your event.

Dental Brand of the Year

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This award is to highlight the power of intangible business assets – brand value, image and reputation. How have you effectively communicated your company or products values and personality to establish a successful brand image?

  • What exemplified your brand? How do you communicate this with your marketing?
  • Describe your company’s/product’s brand values or brand personality
  • Explain the strategy in promoting your brand
  • Describe how you measure the success of your brand
  • Explain how you target your audience.
  • What are the key ingredients that has got you success?

Best Use of PR

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PR gets people talking, drives new business leads and echoes your brand values. This award will acknowledge the company that uses PR to the best level possible. The judges will be looking for evidence of:

  • The strategy and objectives of your PR
  • How you targeted your audience and the strategy behind this
  • Any key ‘USPs’ that you were able to focus on
  • Show how you measure the success of your PR. Was it well picked up by the media?
  • The implementation and creativity of your PR
  • Results and evaluation where possible

Product Launch of the Year

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Greater than 25 employees

Fewer than 25 employees

This award will recognise the best product launch and associated campaign. Winners will be able to demonstrate how they successfully launched the product into the market. This category is open for any product or service available in the UK dental market.

  • The strategy and objectives behind your launch
  • Explain the ‘USP’ of your product or service
  • Illustrate the effectiveness of your launch campaign
  • How strong was your creative message (include examples of your marketing)
  • Include results and evaluation where possible

App of the Year

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Apps are increasingly popular. How has your app been received? Has it helped you and your customers do business? Winning entries will demonstrate a user-friendly app that looks good and gets a positive response.

  • Describe the strategy behind the app
  • Discuss design & development challenges you faced
  • How did you promote the app to users?
  • Show the results & examples of App performance.

Best Use of Social Media

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Social media is now recognised as a powerful sales platform. How does your company utilise the various social media channels to fulfil your objectives?

  • Have you recently grown the number of followers significantly?
  • Are you proud of a recent campaign you launched?
  • Show how you measured the success of your campaign
  • What tactics do you use to gain attention?
  • What is your content approach?
  • Include results and evaluation where possible
  • Is there one social media channel that you are really strong in or do you go across most of the key platforms?

Website of the Year

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This award recognises an attractive and functional website that is engaging for users, accessible and fit for purpose.

  • Describe the objectives behind the website
  • Detail any special attributes the website has
  • Show how you measure results
  • Include any specific results/analytics to prove the site has performed to objectives
  • Is your website particularly attractive or easy to navigate? Please supply screen shots and images of your website.