Entry Deadline: Friday 20th September 2019

Award Categories

The Dental Industry Awards exist to recognise progress, effort and enterprise within the dental industry. The individuals and companies shortlisted represent the rising standards in within the industry and the tremendous efforts to provide a higher calibre of customer experience.

Advertisement of the Year

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Greater than 25 employees
Fewer than 25 employees

This award will be presented to the print
advertisement judged to have the strongest
impact, commercially and visually.

• Describe the objectives of your campaign/
advert
• What results did you achieve with the advert?
• Include a copy of the advertisement

High Technology Launch of the Year

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This category seeks to award genuine game-changers in this era of fast-paced high-tech developments. Entrants should show details of a high-tech equipment or software development that has taken place this year.

• Why did you launch the product?
• What is the USP of the product?
• How did you market this?
• Provide any data or testimonials that support
your entry

Outstanding Business of the Year

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Greater than 25 employees

Fewer than 25 employees

This award can either be self-entered or entered by the judges automatically, further to a high-calibre entry in another category.

The award recognises success in developing and sustaining an all-round excellent dental business. Entrants should exemplify how ongoing growth, progression and results can be achieved in the UK dental industry, thereby providing an example to the sector as a whole that consistent success in UK dentistry is eminently possible.

• Illustrate how your company has progressed
over the last 12 months
• Describe how you have developed and
evolved through the year to grow your
business
• Show how you measured, maintained and
improved the success of your business
throughout the year
• How do you feel you have fared against your
competitors in your sector of the market?
• Show how you train your team and any other
initiatives to help develop a strong employee
culture
• Provide any data or testimonials to support
your entry.

Corporate Social Responsibility

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Corporate social responsibility (CSR) is a business’s approach to ‘doing the right thing’ in the community. How do you ensure you give something back to your local area and also maintain the reputation of your organisation?

• What does your organisation do in terms
of CSR?
• What is your specific CSR approach? How
has the community benefitted?
• How are employees involved in your CSR
ethos? What have you actually done?
• Show examples and testimonials wherever
possible.

UK Exporter of the Year

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Expanding overseas can be risky and many exporters are faced with cultural, logistical and financial challenges. Exporter of the year will recognise success, market knowledge and effective sales penetration to an overseas market. The exporter of the year should:

• Demonstrate their approach and commitment to the export market
• Show significant success in exporting. How are figures growing year-on-year?
• Show an example of how a tricky overseas market was conquered
• Explain how they encourage overseas businesses to buy into British manufacture.

Innovation of the Year

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This award is for those individuals or companies that have delivered an innovative product or service to the dental market over the course of the last 12 months.

• Discuss your innovation and how it came about
• How did you see the gap in the market ?
• Discuss the objectives and strategy
underpinning the innovation
• Illustrate how you promoted the innovation to the market
• Show examples of your success
• Highlight any specific reaction from your
customers.

 

Service and Repair Company of the Year

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Great, you sealed the deal! What now? A sale no longer ends at ‘thanks for your order’. Modern-thinking companies give their customers excellent ongoing service to maintain client satisfaction and increase revenue. How do you keep the relationship alive and continue satisfying customers after the sale?

• How did you go above and beyond what is
normally expected?
• Describe the after-sales product or service
you offer
• Is this part of your business growing well?
Can you share percentage year-on-year
growth?
• Discuss the after-sales benefits you provide
• Who is responsible for monitoring and
managing after sales service?
• Show testimonial evidence where possible.

Customer Service Provider of the Year

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Greater than 25 employees

Fewer than 25 employees

A successful company puts the customer at the heart of everything it does. From the first point of contact to after sales support – how do you monitor and fulfil customer needs and wants? This award will recognise businesses going above and beyond to deliver superior service.

• Discuss how your approach to customer service is effective
• Demonstrate how quality customer service is integrated into your business. How do you get team buy-in?
• How do you go above the norm in customer service? How does this impact customer retention?
• How do your customers respond to your superior customer service? Supply relevant testimonials where possible.

Team of the Year

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It’s an enviable bond that makes working together enjoyable and naturally optimises productivity. This category could be for a whole company or a specific team within a larger set-up.

• Discuss what makes your team special
• Describe your team ethos
• What training or special elements do you
have that makes things work so well?
• What results have you achieved as a team?
• How do recent results outstrip what’s gone
before?

Dental Industry Employee of the Year

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Nominate a colleague or employee

Has one of your employees done something remarkable in their professional career or even for the wider community? Nominate them for an award and show them how much they mean to your team.

• Describe their contribution to your company
• Describe any particular scenarios they have
excelled within
• Provide evidence of the support they offer to
the team
• Show where they go beyond the regular duty
of care
• Provide relevant testimonials from clients and
staff members.

Marketing Campaign of the Year

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Greater than 25 employees

Fewer than 25 employees

This award will be presented to the company or brand judged to have had the strongest or most successful marketing campaign of the year.
• Illustrate the marketing mix used in your campaign
• Describe the strategy and objectives of your campaign
• Show how you targeted your audience and the strategy behind this
• Demonstrate the implementation and creativity of your marketing campaign
• Include results and evaluation where possible.

Dental Industry Event of the Year

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This award is open to any event organiser and will reflect the success of an event in terms of its overall performance and enjoyment level. Winners will demonstrate innovative production of face-to-face opportunities that provide successful delegate/sponsor experiences.

  • Describe your event in detail
  • Show how you promoted your event to your target audience
  • Describe how you monitored the success of your event compared to competitors and year-on-year results
  • Illustrate the effectiveness of your event
  • Describe the feedback received from delegates at the event
  • Describe the feedback received from sponsors of your event.

Dental Brand of the Year

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This award is to highlight the power of intangible business assets – brand value,image and reputation. How have you effectively communicated your company or products’ values and personality to establish a successful brand image? What exemplifies your brand? How do you communicate this with your marketing?

• Describe your brand values or brand personality
• Explain your strategy in promoting the brand
• Describe how you measure the success of your brand
• Explain how you target your audience
• What are the key ingredients that have contributed to your success?

Best Use of PR

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PR gets people talking, drives new business leads and echoes your brand values. The judges will be looking for evidence of:

• The strategy and objectives of your PR
• How you targeted your audience and the strategy behind this
• Any key USPs that you were able to focus on
• Show how you measure the success of your PR. Was it well picked up by the media?
• The implementation and creativity of your PR
• Results and evaluation where possible.

Product Launch of the Year

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Greater than 25 employees

Fewer than 25 employees

This award will recognise the best product launch and associated campaign. Winners will be able to demonstrate how they successfully launched the product into the market. This category is open for any product or service available in the UK dental market, formally launched after 1 January 2018.

• The strategy and objectives behind your launch
• Explain the USP of your product or service
• Illustrate the effectiveness of your launch campaign
• Include examples of your marketing
• Include results and evaluation where possible.

App of the Year

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Apps are increasingly popular. How has your app been received? Has it helped you and your customers do business? The winning entry will demonstrate a user-friendly app that looks good and gets a positive response.

  • Describe the strategy behind the app
  • Discuss design & development challenges you faced
  • How did you promote the app to users?
  • Show the results and examples of App performance.

Best Use of Social Media

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Social media is now recognised as a powerful sales platform. How does your company utilise the various social media channels to fulfil your objectives?

• How many followers do you have?
• Are you proud of a recent campaign you launched?
• Show how you measured the success of your campaign – include results and evaluation where possible
• What tactics do you use to gain attention?
• What is your approach to content?
• Is there one social media channel that you are really strong in or are you multi-platform focused?

Website of the Year

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Is your website particularly effective, attractive or easy to navigate? Explain how your website excels as your shop window in a virtual world.

• Describe the objectives behind the website
• Detail any special attributes the website has
• Show how you measure results
• Include any specific results/analytics to prove
the site has performed as expected
• Include screenshots and images of your website.